[Event] Toronto Festival of Beer 2013

Last weekend I had the pleasure of once again attending the Toronto Festival of Beer (@TOBeerFestival). Despite it being the 19th annual TFOB, this would only be my second time in attendance. And with all the lessons I managed to learn from my first beer festival visit last year (see here), I think it's safe to say I was able to enjoy it this time around even more!

The Preparation

First order of business was to (a) buy tokens (no tokens, no beer!) and (b) to hang out a bit in the media lounge. It's a nice refuge from all the walking and standing around, and it also doesn't hurt that there are an endless supply of Neal Brothers (@NealBrothers) chips and LOL Candy trees (@LOLcandyco)to snack off of! :)

Official Beer Festival Currency

[Toronto] Magnum Ice Cream

Location Review
11 Bloor Street West
Toronto, Ontario

Website


Over the past few weeks, you may have already seen these Magnum ice cream bars pop up on feeds of various social media outlets. I remember when I first saw it, I thought to myself "So, what's the big dealio?".

Well if you haven't heard, Magnum Ice Cream (@magnum_canada) has recently opened a pop up store in the heart of yorkville offering a customizable and indulgent experience with their premium Belgium ice cream bars. Despite the many customizable dessert shops that already exist (think Menchies, Marble Slab, etc), Magnum seems to assert itself as something special. I work around this area, and there is never a time where the line up doesn't span out the door and across several other store front entrances. Not surprising though, because this ice cream paradise is only here until August 30th. Are you lining up yet?

Magnum Ice Cream Store